Trademarks as Keywords

[Archived in Entry, iPod]

[ Ironvine Search Marketing] A report over at SearchEngineWatch gives us the final “U.S. District Court ruling” word that you may use trademarks for paid search ads, but you cannot use the actual names in the ad text/copy that consumers will see.

Some related posts from Technorati and Google.

Ironvine Search Marketing: U.S. District Court ruling (via Cosmos)

Structured Settlements 4Real: What's Real on Structured Settlements and Settlement Planning?: Wentworth Novation Capital Annuity Purchases Nat’l Structured Settlement Trade Assoc. Prosperity Partners, Inc. (via Cosmos)

E-Commerce Law: Plaintiff alleged causes of action for trademark infringement based upon Defendant’s use of Plaintiff’s trademarks in Google’s AdWords program and in the meta-tags for Defendant’s website. Defendant filed a motion to dismiss, arguing that Defendant’s use of the marks was not a "use in commerce" (via Cosmos)

Structured Settlements 4Real: What's Real on Structured Settlements and Settlement Planning?: Wentworth is doing the minimum of what has to do to protect its trademarks. If you have a mark, know of an infringement, and do not attempt to protect it you may have weakened your protections in the future. (via Cosmos)

ThoughtShapers.com - ThoughtShape of the Week: Eric Goldman: J.G. Wentworth SSC Ltd. v. Settlement Funding LLC (via Cosmos)

Reflected tags on Technorati: Blog, Ipod, MP3 Player News

Posted at January 17, 2007 02:01 AM